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The Patron Saint of Superheroes

Chris Gavaler Explores the Multiverse of Comics, Pop Culture, and Politics

On the radio.

That’s the short answer.

Before DC handed over its biggest commodity to the Mutual Broadcasting System, press agent Duke Ducovny teamed-up with pulp writer Bob Maxwell to give the Man of Steel a radio make-over. Their revisions included a Krypton located on the other side of our sun and a full-grown Kryptonian stepping out of his rocket ship. They also dreamed up “Up, Up and Away!” and the swooshing audio effect that accompanied it. Technically, he was only leaping “into the air an eighth of a mile at a single bound,” but when MBS writer George Ludlam took over the scripts, he kept the “It’s a bird! It’s a plane!” shtick.  Listeners weren’t picturing a glorified high jumper. The Superman in their radio cabinets was flying.

But the comic book Superman remained comparatively earthbound. Though you can see why Ducovny and Maxwell made the imaginative leap. After his one-page origin, Joe Shuster’s first Action Comics panel shows his hero sailing over houses, with Jerry Siegel’s ambiguous caption: “A tireless figure races thru the night.”

The guy certainly looks like he’s flying. A few issues later, when he “launches himself out and down” from a skyscraper to save a suicidal jumper, Superman grabs him inches above the sidewalk. Which is to say, the creators had no problem breaking other laws of physics.

Yet they kept their hero stubbornly gravity-minded while the MBS incarnation was headed up, up and away. Six months after the radio debut, Siegel and Shuster’s Superman still “plummets earthward like a leaden weight.” But they didn’t ignore the airwaves entirely. “Seizing the sides of his cape, Superman navigates it like a sail so that he swoops out of sight in a giant curve before onlookers can quite understand what is happening!”

So why not just give in and let the guy fly?

Here’s the long answer.

Superman started flying out of Siegel and Shuster’s hands the moment they made him.

The two twenty-three-year-olds signed over all rights before the first 12-page feature hit newsstands. Has any company ever made a bigger return on a $130 investment? DC Comics, part of its boss’ mob-connected shell game of publishing companies in 1937, earned $2.6 million in 1941. Even the physical check they wrote Siegel and Shuster surged more than a tenfold in value when it was auctioned for $160,000 earlier this year.

So what did Superman’s creators get?

Their page rate leapt from $10 to $15. When DC signed Superman for a newspaper deal, the pair got a 50% royalty cut.  But the 1940 radio show? The 1941 cartoon? The 1942 novel? The 1944 Superboy comic? The 1948 film serial? The decade of toys and kid clothes? And after they sued and lost in 1948, DC cut them off completely.

Superman was literally a corporation. Superman, Inc. DC hired their press agent to steer their Man of Money. Which is why Ducovny hired Maxwell, not Siegel, to write the first radio adaptation. Superman’s creators lost more than royalties. Creative control vanished as soon as DC figured out Superman was driving Action Comics sales.

And Siegel saw it all coming. AC #6, a phony manager hires a fake Superman and starts signing merchandise deals for breakfast cereals, cars, and gas stations. “I have a contract from him giving me sole commercial rights to his name!” This is the same month Siegel’s bosses nixed his idea for a new title about Superman’s boyhood. They’d wait till he was drafted and forget to pay him for it.

In 1940, Siegel tried to shake up his storylines by allowing Clark to reveal his secret identity to Lois. His bosses nixed that too. The next month, Clark parrots his creators’ marching orders: “With Lois more friendly, I’m tempted to forget my identity as Superman—but of course I must go on as I have!”

Next thing Perry White and Jimmy Olen—characters from the radio show—are showing up in Action Comics too. And it’s another MBS scripter, George Lowther, penning the novel DC contracted with Random House. Siegel didn’t get a credit, let alone a royalty check. When he shipped out in 1943, other writers took control of his comic books too.

Joe Shuster, half blind with a degenerative eye disease, had been employing a studio of co-artists for years. Soon they were jumping ship and taking their paychecks directly from DC. That 1940 issue with Superman using his cape like a sail? It was one of the last that looks like Shuster drew it himself. He and Jerry lost their uberoffspring faster than a speeding bullet.

Of course they didn’t want him to fly.

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